News

ETIOMETRIX™ LAUNCHES NEW SERVICE FOR MEASURING MARKETING ROI OF SERVICE BUSINESSES


Marlton, NJ –April 27, 2015 – Etiometrix, LLC announced today the launch of a new service designed to measure the return on marketing investment of service businesses. Using its own newly developed software application, Etiometrix is able to track, measure and evaluate the effectiveness of all online, offline, and individual networking marketing activities.

Etiometrix will provide service business marketers with the capability to make highly informed decisions regarding which marketing initiatives to pursue; which staff members should implement business development initiatives; which practice areas or departments the organization should support; which strategies work best over the short and over the long term; the effectiveness of internal cross-promotional efforts, and finally, the role that word-of-mouth is playing in the growth of the business.

According to Etiometrix Managing Partner, Tom Mazanec, “We are very excited about the launch of this service. To the best of our understanding, this is the first of this kind of service to utilize this methodology. It can be used across all kinds of marketing activities, not just online, and it standardizes the dollar metric versus interim metrics such as page views, clicks, seminar attendees, etc. We believe we are offering service businesses with a whole new means for gauging the effects of all their growth initiatives.”

Etiometrix was established in 2013 as a result of a partnership between Marlton, NJ – based A.L.T. Legal Professionals Marketing Group and Tangle-Free Living, a Cinnaminson, NJ – based software development, consulting and training firm.

More information can be obtained by contacting Les Altenberg at 856-810-2127 or laltenberg@etiometrix.com